As we prepare for the sixth generation of Toyota’s RAV4, let’s look back at what made this SUV an icon. The Toyota RAV4 is more than a compact SUV, it’s a pioneer that helped shape the entire crossover segment. Since its debut in the 1990s, each generation of the RAV4 has pushed boundaries, setting new standards for what drivers expect from a compact crossover.
As we look ahead to the launch of the sixth generation, we also take a moment to reflect on the legacy of past RAV4 models—vehicles that have earned their place as dependable partners for families, students, commuters, and outdoor enthusiasts across Southern California, especially here in the Inland Empire.
At Crown Toyota, located in the heart of Ontario Auto Center, we’ve seen firsthand how the RAV4 continues to evolve, adapting to changing lifestyles, technologies, and expectations. As it continues to grow in popularity, let’s take a deep dive into the history of the Toyota RAV4, how it has changed over the years, and why it continues to be the perfect vehicle for drivers in Ontario, Rancho Cucamonga, Chino Hills, Fontana, and beyond.
When the Toyota RAV4 debuted in 1994 (globally) and landed in the U.S. market in 1996, it was a pioneer in what we now know as the compact SUV segment. At the time, there were few vehicles that could offer the ride comfort of a car with the utility and higher driving position of an SUV.
The RAV4 filled that niche perfectly. It featured:
This blend of features made it instantly appealing to urban dwellers and young professionals looking for adventure-ready functionality without the bulk of a full-size SUV. It laid the groundwork for the explosion of crossover SUVs that would follow in the early 2000s.
The second generation marked a more refined and feature rich RAV4. It received a longer and wider body, improved interior materials, and a more powerful engine. This generation better addressed family needs, with added cargo space and enhanced safety features. The styling was sleeker, giving the RAV4 a more upscale presence.
The third generation saw the RAV4 grow even further in size and capability. A V6 engine became available, which gave this compact SUV class-leading power. It also introduced:
It was during this generation that the RAV4 firmly cemented its reputation as a well-rounded, all-purpose SUV.
With competition heating up, Toyota responded with a major RAV4 redesign that introduced a sportier, more aerodynamic body and a modern interior featuring touchscreen infotainment. This generation removed the third-row option while refining driving dynamics and enhancing safety. Toyota Safety Sense™ features became more widely available, positioning the RAV4 as a leader in affordable driver assistance technology.
The current RAV4 generation, which launched in 2019, takes everything Toyota has learned over the years and turns it up a notch. Inspired by Toyota’s off-road DNA, this RAV4 features bolder styling, a wider stance, and increased ground clearance. It also represents a major pivot toward electrification, with the RAV4 Hybrid and RAV4 Prime (plug-in hybrid) models gaining traction among eco-conscious drivers. The tech offerings are rich—Apple CarPlay®, Android Auto™, a digital rearview mirror, and an available head-up display are just some of the standout features.
The Toyota RAV4 is uniquely suited for life in Ontario and the surrounding Southern California cities. Whether you’re navigating daily commutes, heading to the mountains, or packing up for a weekend desert getaway, the RAV4 offers the flexibility to do it all. Here’s why it works so well in this region:
One of the best places to find your next RAV4 is right here at Crown Toyota, located within Ontario Auto Center. With a wide variety of trims and models available, you can find the exact RAV4 that matches your needs—whether you prioritize rugged performance, advanced tech, or maximum fuel efficiency.
Here’s a look at the current RAV4 models available at Crown Toyota:
1. RAV4 LE
6. RAV4 Prime (SE & XSE Plug-in Hybrid)
With so many configurations, Crown Toyota has a RAV4 that fits your driving style and budget. The expert sales team at Crown Toyota is happy to help you compare trims, explore financing options, or even order a custom configuration.
Beyond features and style, the RAV4 is also one of the most reliable and value-retaining vehicles in its class. It frequently ranks as one of the top compact SUVs in terms of resale value and owner satisfaction, and Toyota’s legendary durability means your RAV4 will be a dependable part of your life for years to come.
Plus, every new RAV4 comes with Toyota Care, a no-cost maintenance plan covering factory-recommended service for 2 years or 25,000 miles, along with 24-hour roadside assistance.
The Toyota RAV4 has come a long way since the 1990s—from a trailblazing compact SUV to a tech-savvy, fuel-efficient, adventure-ready vehicle that appeals to nearly every type of driver.
Whether you’re a first-time buyer, a weekend warrior, or a parent shuttling kids around Ontario and Rancho Cucamonga, the RAV4 continues to evolve with your lifestyle in mind.
Crown Toyota at Ontario Auto Center is your go-to destination to test drive the latest RAV4 models, explore hybrid options, and speak with knowledgeable staff about financing, trade-ins, and incentives.
As anticipation builds for the sixth-generation Toyota RAV4, drivers can expect a bold evolution of this compact SUV. A refreshed, more aggressive design will likely be paired with improved ride comfort and handling, thanks to updates to the TNGA platform. Enhanced hybrid and plug-in hybrid powertrains are expected, offering greater efficiency and electric range. Inside, look for upgraded tech like a larger touchscreen, wireless connectivity, and a digital instrument cluster—along with the latest Toyota Safety Sense features for smarter, safer driving. And for enthusiasts, watch for the GR-Sport which introduces a sports suspension, a more rigid body, and GR badging.
Stop by Crown Toyota in Ontario Auto Center today, or browse our current inventory online to find the RAV4 that matches your life. With a wide selection of trims and expert service to match, your next adventure starts right here.
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